Treat customers as humans
Robert Howell and Josh Luetkemeyer of Mighty Dog Roofing of Southwest Denver Metro, Colorado
In a competitive market, it can be challenging to convince customers to trust your brand over the countless others at their disposal. To really connect with your audience, make sure you treat them like people first.
“Don’t approach prospective customers as a ‘sales’ opportunity,” said Robert Howell and Josh Luetkemeyer of Mighty Dog Roofing of the southwest Denver metro area. “Showcase your true intention of caring about their wants and needs. Get a thorough understanding of their issues, goals and what their vision of success looks like, and you will find success.”
