6 Franchise Owners Share Their Secrets for Finding New Customers

Treat customers as humans

Robert Howell and Josh Luetkemeyer of Mighty Dog Roofing of Southwest Denver Metro, Colorado

In a competitive market, it can be challenging to convince customers to trust your brand over the countless others at their disposal. To really connect with your audience, make sure you treat them like people first.

“Don’t approach prospective customers as a ‘sales’ opportunity,” said Robert Howell and Josh Luetkemeyer of Mighty Dog Roofing of the southwest Denver metro area. “Showcase your true intention of caring about their wants and needs. Get a thorough understanding of their issues, goals and what their vision of success looks like, and you will find success.”

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Kim Wolfe, known for her stunning designs and heartwarming approach on HGTV’s “Why the Heck Did I Buy This House?” with her husband, Bryan Wolfe, and her own show “Home Made Simple”, entrusted our franchisees with bringing her vision to life for her new home. It was a true team effort, showcasing the expertise and dedication that our family of brands is known for.

iFOAM: Our insulation experts at iFOAM of Hill Country, TX ensured the home was energy-efficient and comfortable, creating the perfect foundation for Kim’s design.

A clean frame awaited the iFOAM team, and they quickly got to work with a seamless, expert installation.

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This finished portion of the project allowed for the rest of the project to begin to take shape.

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Groovy Hues Painting: The Groovy Hues of Northeast San Antonio team added their signature touch with a fresh coat of paint, bringing color and vibrancy to every bit of the home – inside and out!

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Once the drywall was up, the Groovy Hues team was able to start adding some color and mood to Kim’s walls – she chose some simply stunning colors!

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The before and after of this exterior still has us speechless!

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Gatsby Glass: The Gatsby Glass of Northeast San Antonio specialists installed beautiful, custom glass features, adding a touch of elegance and sophistication to the space.

The Gatsby Glass team worked closely with Kim and her team on this project – thinking outside of the design box to help create a space that is functionally flawless! Check out the gorgeous “Illusive Green” bathroom designed for Kim’s boys!

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And we can’t forget about Kim’s bathroom… the combination of fixtures and glass is so striking!

Working alongside Kim Wolfe was an inspiring experience for our franchisees. Her passion for creating beautiful, functional spaces that reflect the homeowner’s personality was evident throughout the project. The teams are proud to have played a role in making her dream home a reality.

This project is a testament to the power of collaboration and the incredible talent within our franchise network. We’re grateful for the opportunity to work with Kim and Bryan, and are excited to see what the future holds for our San Antonio teams.