HorsePower Brands was spotlighted in Business View Magazine for its remarkable growth and purpose-driven approach to entrepreneurship. In four years, HorsePower has launched nine distinct brands and expanded to nearly 400 franchise locations across 38 states, proving that a franchise platform built on vision, innovation, and people can scale at record speed.
HorsePower Brands isn’t just creating franchise systems, it’s building a powerful ecosystem of support that helps franchise owners achieve their “why.” With a national footprint exceeding 1,400 awarded territories, the company continues to stand out as one of the fastest-growing home-service franchisors in America.
Building an Ecosystem of Entrepreneurial Success
“At HorsePower Brands, we founded the company with a simple but powerful belief: if we build people, they will build great businesses,” Tony Hulbert, CEO of HorsePower Brands, said. “Our purpose is to empower entrepreneurs to achieve their why. The growth we’ve seen in just a few years proves what’s possible when you go all in.”
HorsePower Brands offers proprietary ZeeServices platform provides a suite of business tools including ZeeBooks, ZeeFleet, and ZeeRecruit that help franchise owners with bookkeeping, logistics, and staffing. This unified system enables entrepreneurs to focus on growth and operations, while HorsePower Brands handles the behind-the-scenes infrastructure that drives performance.
A Culture Fueled by Vision and Accountability
Grounded in the Entrepreneurial Operating System (EOS), HorsePower Brands fosters a culture built on clarity, accountability, and measurable results. Franchisees and employees alike benefit from professional development through Brand Academy Training, Discovery Days, and continuous mentorship.
“Culture isn’t a buzzword for us. It’s our foundation,” Hulbert said. “When you join HorsePower Brands, you’re not just buying into a concept. You’re joining a network designed to help you win.”
Innovation Powering Every Brand
Technology and innovation remain core drivers of HorsePower Brands’ success. Each brand leverages modern tools such as AI-powered sales coaching, virtual visualization software, and real-time quoting systems to boost efficiency and customer satisfaction. The company’s integrated consumer platform, HOWIE, connects all nine brands under one trusted umbrella, offering homeowners a single, reliable source for every home-service need.
“Our team never stops innovating,” Hulbert said. “From AI-driven call centers to advanced franchisee coaching tools, every solution is designed to make our owners stronger and more profitable.”
Purpose Beyond Profit
Beyond business growth, HorsePower Brands remains committed to community impact through its national partnership with Habitat for Humanity International. For every customer review received, a donation is made to support affordable housing efforts, tying customer engagement directly to meaningful change in local communities.
Recognition and Future Vision
HorsePower’s portfolio including Mighty Dog Roofing, Blingle!, Heroes Lawn Care, Bumble Bee Blinds, Stand Strong Fencing, iFOAM, Gatsby Glass, Groovy Hues Painting, and Varsity Zone HVAC continues to earn national recognition from Entrepreneur Magazine as Top Emerging, Fastest Growing, and Best-in-Category franchises.
Looking ahead, Hulbert said he is confident in HorsePower’s trajectory. “Our goal is bold but clear—one billion in system-wide sales and a presence in every major U.S. market,” he said. “But more importantly, we’re building a generation of entrepreneurs who go all in—for their families, their communities, and their future.”
Read the full article in Business View Magazine.
