Who We Are
HorsePower Brands® is a portfolio company in the home services franchising space. Our mission is simple: to provide consumers with service brands that prioritize care and integrity, aligning with their vision for home improvement. Through a dedicated focus on quality products and expert service providers, we aim to cater to every aspect of the home. Our approach centers on fostering a family of brands, each committed to excellence and community engagement.
Through franchising, we empower local entrepreneurs to build lasting legacies, enriching both their lives and the neighborhoods they serve. At HorsePower Brands®, we help grow and support local entrepreneurs by simplifying business ownership through a few key core strengths:
- Infrastructure to solve business problems.
- Data is our strategic asset.
- Grow faster with a family of brands.
Join us! Find Careers with our Brands!
Click to find open positions within our brands!
More industry career pages coming soon…
- Roofing
- Insulation
- Outdoor Lighting
- Lawn Care
- HVAC
- Painting
Our Core Values
We prioritize the homeowner’s needs, collaborating closely to understand their vision for a functional, efficient, and beautiful home. Our brands offer tailored solutions and a customer-centric approach, aiming to make their dream home a reality while ensuring an enjoyable experience.
Intellectual Capital
You don’t build a business; you build people and then people build the business.
Purpose
Know what you want, when you want it, and how to get it.
Execution
Our success is 1% the vision and 99% our ability to execute.
Winning Energy
Set goals. Win. Celebrate. Repeat.
Having a Backbone
Disagree and commit. Once a decision is reached, commit wholly.
Traction & EOS® Company
Many small businesses struggle due to lack of clear goals, poor tracking of progress, misaligned personnel, and recurring issues. At HorsePower Brands, we adopt the “Entrepreneurial Operating System” (EOS®) philosophy from the book Traction: Get a Grip on Your Business. EOS® is a people-focused system that leverages human energy with simple tools and principles. This helps us prevent problems, optimize team performance, and foster accountability.
All new franchise owners receive EOS® training and the 5 Foundational Tools to strengthen six key areas: Vision, People, Data, Process, Issues, and Traction. This foundation ensures simplicity, focus, clarity, and team health from the start.
Simplifying Business Ownership
We believe the following three elements makes HorsePower® unique:
Shared Services
Starting a business is hard. Our solution to simplify business ownership is our in-house group of shared franchisee services called ZeeServices.
Data Driven DNA
Data is our strategic asset. Data is in our DNA. We collect data at all points of the customer journey. This data is used to populate dashboards for our franchisee partners and drive our strategic decisions.
HOWIE Connection
Homeowners demand trustworthy home service businesses. Our level of service and transparency through the sales, scheduling, and installation process builds that trust. Our cohesive family of trustworthy brands positions our franchisees to dominate the home services industry.
Our HistorySuccess is not built overnight. It takes months and years of grit, perseverance and passion.
We never think in the moment of what's required to get through today. We take a proactive approach toward growth and success as opposed to a reactive approach. So, we are always thinking and planning today for where we will need to be 6-12 months from now and adding resources to ensure our brands are very successful.“
Josh Skolnick
Is this your next opportunity?
Your Questions Answered
Find direct answers to the questions we hear most from future partners:
What is HorsePower Brands and what do you specialize in?
HorsePower Brands is a portfolio of home service franchising businesses that empowers entrepreneurs by simplifying business ownership through shared services, brand support, and data-driven tools.
How does franchising with HorsePower Brands work?
Potential franchisees go through inquiry → calls with leadership → review the Franchise Disclosure Document (FDD) → attend Discovery Day → execute the agreement → start operations with support.
What support do franchisees receive from HorsePower Brands?
Franchisees are supported via a shared services platform called ZeeServices, which includes marketing, recruiting, bookkeeping, fleet, supply chain, training, IT, and more.
What is ZeeServices, and why is it important?
ZeeServices is HorsePower Brands’ in-house shared services model designed to reduce operational burden on franchise owners by centralizing tasks like marketing, recruiting, bookkeeping, logistics, and training.
What is the HOWIE platform and how does it benefit franchisees?
HOWIE is a network tool that allows cross-promotion across the HorsePower Brands, helps bring leads to franchisees, and strengthens brand reputation through integrated customer access to multiple home service offerings.
Which home service industries are covered by HorsePower Brands?
The brands cover roofing, insulation, lawn care, painting, blinds/window treatments, fencing, HVAC, glass installation, and outdoor lighting, among others.
What are the financial qualifications to become a franchisee?
Requirements vary by brand (for example, some require a certain net worth or liquidity). For instance, iFOAM requires net worth > $500K, some brands require $75K in liquid assets, etc.
How long is the onboarding and training process before opening?
The onboarding process for a new franchise typically spans four months, integrating training, e-learning, field support, and preparation for launch.
Can I own more than one HorsePower Brands franchise?
Yes — many owners start with one brand and expand to multi-unit or multi-brand ownership, leveraging shared systems and support. (This approach is encouraged within the HorsePower model.)
What are the ongoing fees or royalties for franchisees?
As with most franchises, royalty/marketing fees apply (to sustain brand-wide support, marketing, shared services). Specifics are disclosed in the FDD. (Note: prospective franchisees should consult the FDD for exact terms.)
Is HorsePower Brands a good option for first-time entrepreneurs?
Yes — HorsePower Brands is structured to support first-time business owners through training, shared systems, and mentorship, making it more accessible even without prior industry experience.
What differentiates HorsePower Brands from other home services franchise groups?
Key differentiators include: the shared services model (ZeeServices), data-driven decision making, integrated platform (HOWIE), multi-brand synergy, and strong support infrastructure.
How is technology leveraged in HorsePower Brands franchises?
The brands use dashboards, data analytics, CRM systems, online tools, lead tracking, and integrations. In some cases, drones or remote technologies support inspections or estimates.
What is the profile of an ideal franchisee for HorsePower Brands?
Ideal franchisees are driven, accountable, community-oriented, aligned with the core values of care, excellence, and integrity, and financially ready to invest in the business.
What is the expected timeline from signing to opening?
After signing, franchisees typically follow the onboarding/training schedule (about 4 months) before opening their territory, including site selection, staffing, marketing setup, etc. (Exact timeline depends by brand and market.)
How do territory assignments or exclusivity work?
Franchises are granted territories to avoid overlap and protect local market potential. Territory terms and exclusivity are defined in the franchise agreement and FDD.
How are leads and marketing handled for individual franchisees?
Marketing is supported via ZeeMarketing, third-party lead providers (e.g. Angi, Thumbtack), digital campaigns, local outreach, and shared marketing resources.
How does HorsePower Brands ensure quality and consistency across franchises?
The franchisor uses performance dashboards, training standards, regular oversight, standardized branding and operational systems, and shared best practices to maintain consistency.
What are common challenges in home services franchises, and how does HorsePower help mitigate them?
Challenges include seasonal demand, recruiting skilled labor, rising material costs, and competitive markets. Through shared support, data insights, recruiting tools, multi-brand balance, and central supply resources, HorsePower helps mitigate these risks.
I am looking for franchise opportunities under $100k. Is HorsePower Brands a good fit for me?
Potentially yes! Starting with one territory, we have opportunities in one of our brands which we think you will find attractive. Feel free to schedule a call via the website, fill out the inquiry form, review our FDD, attend Discovery Day in Omaha, and speak with the franchise development team to discuss these opportunities.
How can I get started or learn more about franchising with HorsePower Brands?
You can schedule a call via the website, fill out the inquiry form, review our FDD, attend Discovery Day in Omaha, and speak with the franchise development team to explore opportunities.
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