Starting a business can be challenging. HorsePower Brands works to provide solutions to simplify business ownership through an in-house group of shared franchisee services across all eight brands. ZeeServices is dedicated to supporting franchisees through their entrepreneurial journeys to overcome common business ownership challenges.
The Power of Franchise Support
HorsePower Brands ensures franchisees have the right tools and mentorship to build businesses. Co-Founder Josh Skolnick highlights the initial training and comprehensive support available to all franchisees, no matter what brand they choose. “When somebody signs on, it’s about a four-month onboarding process to prepare for opening a business,” he explains.
The extensive support includes everything from marketing and sales training to operations and customer service. HorsePower Brands has designed its support platform to provide solutions to common business problems, empowering franchisees with the knowledge to make solid business decisions. This platform is called ZeeServices and below is an example of each support offering:
- ZeeMarketing provides marketing strategy, tools, and expertise for our brands’ industries. This is your source for qualified lead generation and digital marketing, including Google™ and Meta™ ads, SEO, local listings, and third-party solutions.
- ZeeContact offers solutions for lead communications. This helps you focus on vetting leads and scheduling qualified customers so your franchisees can focus on the real opportunities that grow their business.
- ZeeRecruit pinpoints top talent in local markets in management and sales. Our dedicated team of top recruiters will be ready to help you find the right candidates.
- ZeeBooks offers accountable bookkeeping for franchisees. This client-centric approach allows owners to focus more on operations.
- ZeeLogic helps manage dashboards, reporting aspects, and tech support. Streamlining operations by resolving IT support issues, implementing backend automations to enhance efficiencies, and optimizing data aggregation.
- ZeeFleet helps coordinate vehicle purchasing, fleet uplifts, and equipment acquisition to help you identify and purchase the right vehicles for your franchise. This also includes assembly process management, graphic wraps, and delivery.
- ZeeSupply helps you leverage the power of national and global suppliers.
- ZeeUniversity offers comprehensive ongoing training, including programs in all of our industries. This is the solution for continued learning for our franchisees and employees. Our onboarding program includes layers of e-learning, virtual meetings, live Academy training, and post-launch field training to reinforce concepts and processes
- ZeeBenefits is about partnering with benefits organizations for franchisees and their employees. This helps them build community impact for their businesses.
- ZeePartnerships is about developing relationships with national account customer organizations. Through community outreach, this service enables our franchisees to work directly with national account relationships and other referral partners to earn repeat business.
“If you carry forward with a high level of responsibility and work ethic with us, you’re going to succeed,” Josh emphasizes. “That is the common denominator of what drives true success, and that’s what we’re building our foundational values on.”
In addition to these values, Josh discusses the importance of providing a higher level of service and how that contributes to HorsePower Brands’ core values: “You win at the home by caring for the homeowners, building trust in the process, and leading a team of trained professionals. That’s our standard.”
Vision for the Future
Josh remains focused on sustainable growth and continued support for franchisees. HorsePower Brands aims to cross a billion dollars in system-wide sales by 2027, a testament to its rapid expansion and effective business model. “It’s exciting how quickly we’ve put this together, but I can’t wait to see what we do going forward,” Josh remarks.
The company’s approach to franchising includes leveraging data and creating a cohesive marketing strategy across all brands. “Our goal is to create a trusted advisor for service,” he explains. “We share and implement what’s working for one franchisee across the board, ensuring everyone can access the best practices.”
Are you interested in joining a company with the right leadership and foundation you need to achieve your entrepreneurial dreams? Contact HorsePower Brands today to learn how you can open one of their brands in your community.
