Franchise success often depends on the support and leadership provided by the franchisor. At HorsePower Brands, this responsibility is taken seriously by leaders like Michael McAllister, who was recently hired as Group President of two rapidly growing brands under the HorsePower umbrella—Blingle! and Heroes Lawn Care. With over 20 years of experience in franchising, Michael’s journey and leadership approach reflects his deep passion for helping franchisees thrive and HorsePower’s commitment to supporting its franchisees.
A Passion for Franchising
Michael McAllister’s love for franchising began with inspiration from a close friend who found success in the industry. Seeing firsthand the power of franchising, he became fascinated by how it wasn’t just about business—it was about building relationships. “Franchising is different than the rest of the business world,” Michael says. “It’s about connections. You have to love people, support them, and help them grow their business.”
Michael’s background in franchising started with owning a personal training gym in 2005, which he grew successfully. That experience led him to work in various leadership roles, supporting franchisees and building operational systems for several brands. His passion for seeing franchisees succeed has only deepened over the years, as he finds joy in watching entrepreneurs light up when they understand how to run a profitable business.
A Strong Foundation in Operations and Support
Michael’s leadership approach is deeply rooted in his operational expertise. With a career that spans from owning franchises to supporting corporate locations and managing hundreds of franchises across North America, Michael’s experience equips him with the tools to help franchisees thrive. At HorsePower Brands, his role is clear: provide franchisees with the knowledge and systems they need to be successful.
“I’ve always loved teaching franchisees how to run a business,” Michael says. “Sales, marketing, customer experience—it’s all critical. You can hustle, but you must understand operations to build something sustainable.” When asked about his responsibilities at HorsePower Brands, Michael emphasizes that his primary role is to lead, develop, and support franchisees. “My goal is to help these franchises be profitable,” Michael states. “It’s all about teaching them how to run their businesses—from marketing and operations to hiring the right team.”
Leading with a Focus on Growth and Profitability
Michael’s operational background, including roles such as Vice President of Operations at LINE-X and Director of Regional Operations at Sanford Medical, gives him the ability to develop scalable processes. Michael is focused on scaling and growing both Blingle! and Heroes Lawn Care. He has a clear vision for the long term: building a sustainable business model that allows for growth, scalability, and success for franchisees across the board. “We’re aiming to grow each brand to over 100 locations, and it starts with having the right systems and team in place.”
Michael’s leadership style behind his plans for growth is characterized by his ability to think ahead, organize teams, and build structures that allow franchisees to thrive. “As a leader, you can’t just be reactive—you need to think ahead,” he explains. “It’s about understanding how to help franchisees grow their business and build sustainable processes.”
Looking Ahead
Michael was initially drawn to Blingle! because of its unique position in the franchise world. “Nobody else does what Blingle! does,” Michael remarks. “There aren’t a thousand companies doing what we’re doing. It’s an exciting opportunity to give franchisees the support they need to grow their brand and market.”
At Blingle!, franchisees benefit from a proven system and support structure that enables them to tap into a unique market, while at Heroes Lawn Care, franchisees can take advantage of a booming home services industry. Michael is excited to lead both brands, helping franchisees maximize profitability while creating a business model that scales efficiently. “My long-term goal is to scale and grow this business model, but in the short term, my focus is on optimizing operations—how our franchisees market, run their business, and improve their processes.”
Are you interested in joining a franchise system backed by passionate leadership and operational expertise? Contact HorsePower Brands today to explore franchise opportunities with Blingle! and Heroes Lawn Care.
