HOWIE by HorsePower Brands is taking action nationwide to raise funds and build homes for families in need across the United States.
Through a cause marketing partnership with Habitat for Humanity International (HFHI), HOWIE has committed a minimum of $100,000 through December 31, 2025, the Franchise Times reported in April. The contribution supports HFHI’s mission to expand access to affordable housing and strengthen communities in the U.S. and around the globe.
HorsePower Brands CEO Tony Hulbert emphasized the deeper purpose behind the partnership.
“We’re incredibly proud to partner with Habitat for Humanity and contribute to something bigger than ourselves,” Hulbert said. “We believe business should drive impact—and this is just the beginning. Our franchise partners and team members are ready to roll up their sleeves and make a real difference.”
Chief Marketing Officer Laura Vodvarka echoed that sentiment, highlighting how naturally HFHI’s mission aligns with HorsePower Brands’ core values.
“Habitat’s goals perfectly match our own—putting homeowners first and serving communities with integrity,” Vodvarka said. “This partnership is a seamless fit for our home services brands, and we’re excited to grow it. After successful franchise-led build days last year, we’re now expanding that effort by uniting multiple teams for even greater impact.”
HOWIE, a platform created to simplify the home improvement experience, brings together top-tier brands from HorsePower Brands’ portfolio: Mighty Dog Roofing, Varsity Zone HVAC, Stand Strong Fencing, Groovy Hues Painting, iFOAM, Gatsby Glass, Blingle! Premier Lighting, Heroes Lawn Care, and Bumble Bee Blinds. With unified branding and cross-marketing support, homeowners can easily connect with trusted local experts across a range of services.
In addition to its service offerings, HOWIE empowers homeowners through an expansive library of DIY resources—including tutorials, safety guides, material breakdowns, and trend insights for interior and exterior projects.
For franchisees, the platform functions as a powerful lead generation engine, connecting local customers with qualified service providers. Brands featured on HOWIE benefit from increased visibility, consumer trust, and the credibility of being part of a curated, high-quality network.
As HOWIE grows, HorsePower Brands remains committed to community-driven partnerships that build trust, deliver value, and create long-term impact.
“We’re not just donating funds—we’re investing time, tools, and sweat equity at build sites throughout the year,” Hulbert said. “Every family deserves a safe place to call home, and we’re proud to stand alongside Habitat for Humanity to help make that happen.”
