Groovy Hues Painting was named runner-up for the 2025 Don’t Judge A Brand By Its Cover Award by the International Franchise Professionals Group (IFPG). 

HorsePower Brands received the award on the brand’s behalf during IFPG’s Annual Retreat in Hollywood, Florida. HorsePower Brands is a franchisor with a portfolio including multiple best-in-class home service franchises.  

“Receiving this award from IFPG is an incredible honor that highlights how far Groovy Hues Painting has come as a franchise system. Our growth is fueled by passionate owners and a shared commitment to redefining what a painting company can be,” said Courtney Reppert, HorsePower Brands Vice President of Franchise Development. “We’re excited for what’s ahead and look forward to building an even brighter future for our franchisees and the communities we serve.”

IFPG’s award celebrates brands that may not always be on the radar but move on to become successful through proven growth and breaking free of first impressions. In this award category, franchise broker consultants said brands were something they’d initially “hesitate to show,” but quickly put it on their short list once they learned more about them.

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Groovy Hues Painting Named Runner-Up for IFPG Award